Most professional training doesn’t work.

It’s been shown by the Harvard Business Review that short-term educational interventions are largely ineffective. In fact, sometimes it can make things worse, when employees feel like they’re being targeted and criticised. According to the Financial Times, only 5% to 20% of professional training actually gets used at work.  And 61% of people don’t feel safe to be themselves at work, either. Look around you - everyone’s faking it til they make it and hiding their true selves, trying to sound the same, look the same, using the same boring jargon, and with a constant fear hanging over their heads of being ‘found out’.

At Good Shout we believe that the more immersed in learning you are, and the more you’re encouraged to be yourself, the more you’re likely to remember and apply what you’ve been taught. We practice something called ‘social learning’ - which highlights the brilliant differences between people, encourages trainees to hold each other accountable, and leans heavily on psychosocial thinking.

Our courses have been described as “transformational”, “life-changing”, “weird yet so wonderful” and “the best training I’ve ever done. Get in touch to see what all the fuss is about.

Good Shout

A couch to 5k for your voice that drastically enhances your communications style, whilst also focusing on what you say and how you can stick in people’s heads. Includes:

  • Tone of voice and perspectives

  • Body language and presenting style

  • Storytelling and making an impact

  • Clarity and memorability

  • Preparation techniques

  • Panels, podcasts, live TV interviews

We have a variety of course formats (open or in-house) but cost per person is always:£1500 + VAT per person

Good Word

Too many words are wasted at work, and this course - taught by authors and journalists - will help you write, edit and inspire with words that have power and meaning. Includes:

  • Ideation techniques

  • Personal and brand tone of voice

  • Editing, simplicity, rhythm and emotion

  • Writing better emails

  • Telling better stories

Good Word is an in-house course run across two half days. Cost: £6k + VAT.

Good Idea

An anti-formula course, designed to get teams thinking differently and combatting the cringe of sharing new ideas. Includes:

  • An immersive creative exercise

  • Understanding your personal creative type

  • The psychology of imagination

  • Unique creative techniques

  • How to sell ideas and influence people

Good idea is bespoke to a brief, and costs between £2k and £10k depending on the project.

Good Chemistry

Perfect for leadership teams, rising stars, companies transitioning from start-up to scale-up or even businesses that need a boost, our Good Chemistry training provides a cultural reset and gets people communicating better with each other at work. You don’t have to like everyone you work with, but you can have chemistry with them, and this course has been designed by academics and creatives purely to reignite that spark. This training is the perfect combination of fun and intellectual intensity.

  • Charisma and great relationships

  • Empathy and active listening

  • Collaborative problem-solving

  • Feedback and honesty

  • Conflict and productive disagreement

Run in-house across two days (normally one week apart). Cost: £12k + VAT.

Good Weird

Amy Charlotte Kean - bestselling author, poet, university lecturer and award-winning advertising strategist - has a hypothesis. She believes that if we all allowed ourselves to be the weird we naturally are, the happier and more creative we’d all be. Good Weird (also known as Weird Seance) is run only by Amy, because she is the weirdest and most qualified to do so.

Good Weird can be run as a 30-minute conference presentation, a 3-hour workshop, or a full day, to bring out the weirdest version of people, with wonderful results. Includes:

  • The morality of normality

  • The science of weirdness

  • The power of masking

  • Inspiration from Outsider Art

  • Embracing embarrassment

Costs range from £3k for a conference presentation to £6k for a full day workshop.

Testimonials

 

“Amy challenged us and made us better.

I would recommend Good Shout to anyone or any business whose desire is to build a better place for us all.”

Head of Agency, Snap UK

“Good Shout gave me permission to speak.

Getting advice and encouragement from Amy in the safe space she created was the thing that was missing for me, and it has been transformative.”

Sales Director, The Atlantic

“I cannot recommend Good Shout highly enough.”

Whether you are new to presenting and just finding your voice or have decades of experience and want to freshen up your ‘brand’ a little. Hard work but incredibly rewarding, hand on heart the most enjoyable course I’ve ever done.” 

Global Head of Brand Strategy, TikTok

“10/10 would recommend.

“Amy was amazing: entertaining, very knowledgeable and more importantly really accepting and made everyone feel comfortable and come out of their shell.”

Art Director, Drummond Central

Costs range from £4k for a workshop to between £6k and £25k for a bespoke course.

 

Get in touch and tell us your budget.

We’ll work out something that works for you.