Every great company has an origin story, and Good Shout is no exception!
Founded in 2022, Good Shout’s CEO Amy Kean wanted to create a training company that helped everyone find their voice, in every possible way.
Meet Amy Kean
When Amy left the ad industry to use her voice full time, she decided to help other people step into their brilliance, regardless of what society says. Her bestselling book, The Little Girl Who Gave Zero Fucks is about what would happen if we all worried less, and has been described as a “feminist handbook” by Glamour magazine.
Amy loves to teach, having run the media strategy course at Bournemouth University, and the history of the creative industries at Kingston. She’s the co-founder of a non-profit diversity organization called DICE (Diversity and Inclusion at Conferences and Events) which helps events organisers curate more inclusive lineups, and she regularly ruffles feathers for her DEI contributions, focused on intersectionality and moving beyond lip service to drive real change.
But the story starts when she first left university and a recruitment consultant described her Essex accent as “too common” to be around clients.
She had a “more behind the scenes voice”. And the worst thing? She believed that recruitment consultant! For a few years at the start of her career in advertising she didn’t say much, and attempted to blend into the background.
It didn’t work. So then, she got louder.
Now, she’s a CEO, bestselling author, journalist, playwright, poet, Campaign Magazine trailblazer, LinkedIn Top Voice and inductee into the BIMA Hall of Fame. Oh, and she’s gone viral a bunch of times, notably about charcoal-activated croissants and The Queen’s Gambit.
The lesson?
Well, first of all, never let a recruitment consultant dictate your self-worth, but secondly any voice can be powerful, regardless of accent, pitch or perspective. Amy’s career has taken her to some of the world’s biggest ad agencies, working in the UK, the US and Asia, and in head of innovation roles she was constantly charged with driving big, impressive change for companies like Nando’s, Jean Paul Gaultier, Sony Music, Coty and Kimberly Clark.
She created Good Shout to make sure everybody loves their voice. That we feel proud of our voices! Our words are powerful, and every accent is beautiful.
Any way you use your voice, Good Shout provides training in it, and Amy’s worked with every kind of audience:
She taught 1st year university students the history of creativity during covid
She taught primary school children in Cambodia how to write poetry
She taught victims of domestic violence how to use their voices with more power
She’s worked with struggling companies, boy bands and reality stars to give their messages more meaning
She’s not shy of loudly and creatively sharing her opinions, with recent appearances on Woman’s Hour and Radio Five Live. Her sold out 2023 London play GROUP was about the dark side of life coaching.
“As a weirdo woman from a working class background, I’ve experienced the struggles of being yourself first hand. My entire career has been a relentless fight against boring professional norms; constantly kicking down doors and using my voice to advocate for others.”
If you want testimonials and reviews of Amy’s work, she has hundreds.
Expect to see stuff like:
“We’re still talking about Amy’s talk, two weeks later. I’ve never seen a group of people get so emotional at work. That wasn’t just a speech, it was performance art. Thank you for delivering something we’ll never forget.”
Jonny McGrath-Smith, LEGO
“What an energising speech yesterday from the super vibrant Amy Kean - you are an absolute powerhouse!!”
Laura Foti, Dyson
THE SERVICES
Some of the ways you can partner with Amy.
Book Amy for a talk.
Amy has been giving keynote speeches in every industry for many years, and has a compelling, high energy style that keeps people on their toes. Amy prides herself on making an audience laugh, and feel seen. With her talks you get academic rigour combined with wit and lateral thinking. She knows when to interact, and how, and because of her experience as a university professor, is exceptional at reading a room.
Amy’s fee for talks (minimum 30 minutes) begins at £3k + VAT.
Are you a journalist?
You can interview Amy on the following topics: social trends; the psychology of our voices and the language we use in culture; weirdness and normality, company cultures, feminism and the way it’s evolving, learning, and the dark side of advertising.
Get Amy on your podcast!
Amy can talk about weirdness, normality, voices, communication and public speaking, and anything related to women at work. At the moment, Amy doesn’t charge a fee for podcast interviews, as long as they’re enjoyable and the host has done their research!
Get in touch about a brand partnership in social media or IRL.
As a B2B Creator, Amy works with Talent & Brands influencer agency.
Get in touch at amykean@talentandbrands.com
Amy’s Tiktoks
@amy.charlotte.kean “When it comes to inclusion it’s important that we consider inclusivity” #fyp #dei #diversityandinclusion #funnyvideos ♬ original sound - Amy Charlotte Kean
@amy.charlotte.kean Don’t complain about us to the ASA! 😏
♬ original sound - Amy Charlotte Kean
