CREATIVITY
Good Idea is the antithesis of every boring brainstorm you’ve ever had.
Very rarely is getting employees into a room to bark ideas at each other the best way to get goodness out of people.
There’s a science to great creativity… but it just has to be unlocked. This session will provide new and refreshing ways of getting ideas and stories out of people, setting your company up for better and bolder solutions, whatever the brief.
Taught by Amy Kean, former head of creative and innovation for some of the world’s biggest advertising agencies and client lead for brands like Nando’s, Sony Music, Pernod Ricard and Penguin Books, this is an enlightening session for real people.
Good Idea has worked wonders for the likes of Uniqlo, The Imperial War Museum, The Marketing Society and Propeller.
Even better, is if you can give us a live brief or business problem to work with, so that we can come up with ideas that can be actioned immediately.
What we’ll cover:
Interesting ways of opening your mind up
A variety of unexpected creative techniques
The power of hypotheses and experimentation in creative work
The proprietary Good Shout WOW method, designed to get you to the most original ideas
How to sell ideas and influence people
What we’ll learn
How every single one of us is creative!
How to always get the creative best out of people
The best mindsets for ideation and how to work with your team and environment to generate originality
The science of good and bad ideas
The power and process of storytelling
You’ll be provided with a template that you can use repeatedly, and a write up of the ideas created in the session
