WRITING
Good Word can turn anyone into a writer in just half a day.
Words are often the most powerful thing we have access to.
Words can inspire new behaviours, they can give people goosebumps! Words are taken for granted, and so many industries rely on jargon and meaningless cliché.
With Good Word, we’ll get you living by our motto:
NO WORD WASTED.
We cover every type of writing, so that you can gain practical skills and have a lovely time. You’ll practice assertive emails, excellent editing and get more creative with your words than you ever thought possible.
We’ve run this course for teams of 5 and entire departments of 100. Every participant gets a paper-based workbook to use throughout the course, and the session is incredibly interactive.
If you’re not a writer:
don’t worry, we’ll find your literary genius. We’ve done it hundreds of times before.
If you’re a writer:
amazing! We’ll test your genius, and give you new tools and tips.
And in 2025, we’ll be launching a new version of Good Word, featuring more writers and more mediums, including books and professionally commissioned articles.
Results and Outcomes
What you’ll do
Work through the Good Shout REST acronym and guide to good writing whatever the medium
Establish your own personal (or brand) tone of voice
Write better emails and other business formats of your choice (i.e. reports and awards entries)
Create punchy copy and headlines
Practice creative writing - because we can all be creative!
What you’ll learn
How to apply the Good Shout motto; No Word Wasted
How to edit your work and others
How to tailor your style to the medium
How to transition to thinking about what the reader needs from you