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Say Better: How to Swear

How to Swear

The history of profanity, what it reveals about our values, and how ‘bad’ language can reflect what's important now.


You might think you know everything there is to know about swearing. But the words that shock, excite, and offend us are commonly used and wildly underappreciated. Swearing can improve our health, punch up our points, and help us seem genuinely trustworthy. Or it can offend, damage our credibility, and have expensive social costs. Profanity is an almost universal form of language that we’re rarely taught to leverage for its full potential. This webinar with writer and Good Shout facilitator Na’Imah Laurent-Dixon explores what our favourite swear words reveal about our cultural values, how swearing well can help you to say it better, and what pitfalls to avoid if you want to curse without ruining your relationships or your career. In 90 bloody brilliant minutes, we’ll cover:

  • The history of swearing and of our most-beloved swear words.

  • What swear words tell us about our cultural values.

  • How you can swear in ways that make you a better communicator, conversationalist, and powerhouse of persuasion.

Timings:

Friday 3 July 12:00pm to 1:30pm

Online via Zoom Webinar

Price:

£15 + VAT for single event

OR

£50 + VAT for all events in series

 

Book your spot below

Say Better: How to Swear
from £15.00

The history of profanity, what it reveals about our values, and how ‘bad’ language can reflect what's important now.

You might think you know everything there is to know about swearing. But the words that shock, excite, and offend us are commonly used and wildly underappreciated. Swearing can improve our health, punch up our points, and help us seem genuinely trustworthy. Or it can offend, damage our credibility, and have expensive social costs. Profanity is an almost universal form of language that we’re rarely taught to leverage for its full potential. This webinar with writer and Good Shout facilitator Na’Imah Laurent-Dixon explores what our favourite swear words reveal about our cultural values, how swearing well can help you to say it better, and what pitfalls to avoid if you want to curse without ruining your relationships or your career. In 90 bloody brilliant minutes, we’ll cover:

  • The history of swearing and of our most-beloved swear words.

  • What swear words tell us about our cultural values.

  • How you can swear in ways that make you a better communicator, conversationalist, and powerhouse of persuasion.

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26 June

Say Better: How to Talk to Strangers

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7 July

Good Shout Powerhouse - 7th July 2026