Link. Laugh. Love. Agenda.  

9.30am to 10am. Arrive and settle in, have a photo taken and play some giant jenga 

10am to 10.15am. INTRODUCTION from our chair, Nicky Kemp

Award-winning journalist will introduce us to the day with her trademark brilliance, motivation and Good Shout mantra: no word wasted. 

10.15am to 11am. ROCK YOUR PROFILE, Natasha Ewhe, LinkedIn, 

An interactive session with LinkedIn on how to make the best first and ongoing impression on the platform, how to be smart with who you follow (and who follows you!) and how to get the best engagement. Come with many Qs for expert As. 

11am to 11.45am. VOICE NOTES, Rob Mayhew 

LinkedIn is Rob’s platform, and the rest of us are just networking on it. Rob will share why the perfect combination of personality, consistency and humour not only makes you stand out, but can change your entire career. 

11.45am to 12.15pm. GETTING LOUDER, A LIVE LINKEDIN CHALLENGE, Amy Kean

LinkedIn Top Voice and loud mouth Amy is going to guide you through the psychology of social media, how to add value, and why we should be using our voice to stand out. We’ll look at the anatomy of a post, and what makes people stop scrolling. Featuring a live LInkedIn challenge that everyone is going to take part in (with PRIZES!) Bring your laptop. 

Workshops: attendees choose 1 or 2 

12:15pm to 1pm. Workshop 1: WHAT’S YOUR BAT SIGNAL?  Lucy Barbor 

How do people know when to call for you? What are specific phrases you and everyone else should listen out for, to send clients your way? And how can you represent them in your posts and profile? Lucy Barbor, founder and award winning strategist, has used LinkedIn as her own social platform to drive substantial revenue in year 1 of her business. This interactive workshop will help you: 

• Identify and articulate your real value

• Show up with your specific skillset

• Help your network direct the right work to you

• Help the right clients to find you

12.30pm to 1:15pm. Workshop 2: HUMANS VS CLICKS. Amanda Baker

 It's no wonder so many people struggle to show up ‘authentically’ on LinkedIn. We’re all trying to show the algorithm we're worthy. Consuming content created by disembodied voices. While most are obsessing over petty metrics instead of meaning, this is your call to do the complete opposite. This workshop will show you how to reconnect with yourself and your humanity online through your personal stories, and apply that to how you show up on LinkedIn. What you’ll walk away with: 

• A 5-part method for personal storytelling

• Prompts to help you unpack and understand who you are in deeper ways 

• Examples of what ‘real’ looks, sounds and feels like on LinkedIn 

• A redefinition of what ‘success’ on the platform means based on how it feels to you, not how it looks to others 

1.15pm to 1.45pm. Talk: SHOW ME THE MONEY. Yinka Ewuola 

A ‘Chin Up Boobs out' guide to using LinkedIn for building a business and making money without feeling like a muppet or acting like one. Yinka will show you how to prioritise your business and revenue on LinkedIn, with some simple steps to make you more focused on using the platform for commercial gain, rather than validation. 

1.45pm to 2.15pm. Lunch and games 

Workshops: attendees choose 3 or 4 

2.15pm to 3pm. Workshop 3: FINDING YOUR PERSONAL BRAND VOICE IN AN AGE OF AI, Christina Minshull 

In a world of AI-generated noise and copy-paste content, sounding like yourself is the only real differentiator left, and ironically, the hardest to pull off. We’ll break down how to build a credible personal brand in a world obsessed with speed, sameness, and shortcuts. You'll learn:

• How to cut through algorithm fatigue and synthetic sameness

• The neuroscience of credibility - and how to write for trust

• A framework to develop a personal brand voice that’s distinct and defensible

2.30pm to 3.15pm. Workshop 4: FROM BASIC TO BOLD: Turning LinkedIn into a Sales Funnel, and Content into Clients, Amy Weidner 

This workshop is for those who know they have something meaningful to offer but the bro sales culture gives them the ick. As the saying goes: “make the garden beautiful, and the clients will come to you!” That’s why finding ways to create high value content, a clear customer journey and systems to support this consistently are critical for anyone building a business from their personal brand. What we’ll cover:

• Identifying blockers and coming up with a proper plan to post with pride 

• Write content that speaks to your audience’s pain points and makes you high value.

• Non broey/salesy ways to build your community and get new clients. 

• Walk away with a BOLD LinkedIn profile that attracts your ideal clients while you sleep, and systems that make being visible and posting content feel great. 

3.30pm to 4pm. Talk: LINKEDIN FOR GOOD, Lee Chambers

We all have a voice, and that voice can be for more than just self-promotion. Lee has amassed 66,000 followers on LinkedIn by promoting allyship and pushing for change. This talk will focus on how we can all use our voices for good, and bring people along in the journey. 

4pm to 4.30pm. Talk: EMBRACING DEPTH AND CREATING COMMUNITY, Samantha Harman

Samantha is a former editor and style strategist, and one of the most consistent people on LinkedIn. In this talk, she’ll show you how to inspire your network and bring them on a journey with you, using your profile and content to create a sense of unmissable community, around any subject or niche. 

Workshops attendees choose 5 or 6 

4.30pm to 5.15pm. Workshop 5: DEMYSTIFYING DMS, Wayne Marlton 

DMs can be the trickiest element of LinkedIn, because no one has any idea what anybody else is doing! Fact is, if you want to use your DMs to drive business, you probably need to up your game. In this workshop, Wayne will show you his method for doing it in a way that feels right for you. He’ll help you: 

• Find the right people to start conversations with 

• Research in the right way to make a meaningful approach 

• DM based on your personality type, so that it feels real to your voice 

• Convert and develop a long-term plan 

4.30pm to 5.15pm. Workshop 6: WRANGLING THE ALGORITHM, Jane Evans

Jane has been on an experimental mission to understand the significant changes to LinkedIn’s algorithm. While this year has seen delayed views and lowered engagement, especially when it comes to sensitive topics or global news, there are ways to navigate this successfully. This session will feature: 

• Results from experimentation to teach us more what LinkedIn likes right now 

• Golden rules to get the algorithm on your side 

• A discussion about how to navigate ongoing changes and updates, whilst maintaining a sense of community
  
  

5.15pm to 5.45pm Talk: SHAPING YOUR CAREER ON LINKEDIN, Lauren Spearman

Lauren has inspired tens of thousands of fans just by being herself, using LinkedIn with uplifting honesty and curiosity. In this session, she shares how LinkedIn has been a launchpad for a career pivot; from marketing leader to trusted voice in the careers space, and how you can use it to shape your own path. She’ll share her lessons on posting when you’re not ‘qualified’, why being clear beats being clever, how to climb cringe mountain and the power of visibility on the platform.

5.45pm: CLOSE, and the results of the live challenge! Nicky Kemp